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New paradigms require new solutions
It's not only small and medium contractors that benefit from all the great construction industry books, software, videos and forms - Contractor City materials are used by savvy construction marketing executives, corporate managers, firm lawyers and technical educators around the world.
Marketing executives use our reference books to reach new customers and strengthen ties with existing ones. Lawyers use our contracts for their professional construction clients. Educators use our materials to train new generations of building industry talent. Corporate managers beef up their workforce's skillsets and increase their productivity.
We work directly with these clients, assessing their needs and helping them to maximize their construction marketing and materials budgets. By reviewing their company's industry niche, we can help advise them on which titles have the content that speaks directly to their customer's needs. Using the correct title in this way helps our clients' sales force to unmistakeably communicate to their prospects that their company understands the very real challenges they face and is uniquely suited to help them turn those challenges into opportunities.
Some of the companies that have used our materials for their construction marketing efforts in this way have employed a very effective tactic: they have a stamp or sticker with their logo, the words "Compliments of XYZ Company" and their direct sales contact information made up, then stamp the book in a prominent place such as the cover or table of contents, so that the client sees their info each time they handle it.
Old School Marketing Materials
Consider how great an impact a physical object like a book has - the visceral feel of handling it; the visual and kinesthetic inputs of opening it and browsing the pages; the emotional connection created as your sales executive walks the client through the high points of the volume, showing him by both inference and direct correlation that your company clearly understands his needs.
A relevant book stamped with your company's face that sits on a desk or office shelf constantly in a client's field of view, that gets picked up and browsed through, that gets used over and over in real-world applications, will have a far greater impact than an electronic file that disappears into the client's crowded hard drive, or a cute squeaky toy with your company's logo that ends up literally going to the dogs.
Let us help you use our materials to efficiently maximize your educational, sales and marketing efforts.
